Hi there, I’m Alexander —
I’m currently a Senior Consultant with Deloitte Digital’s Customer Strategy & Marketing practice, collaborating with designers, researchers and strategists to address our clients’ most pressing business challenges through a human-centered lens.
My professional journey spans over a decade in marketing, strategy and innovation work, developing high-impact, omnichannel brand, product, and service experiences that solve customer needs and drive business growth. Previously in Chicago, I held creative leadership roles in both the experiential and shopper marketing practices at FCB North America, before relocating to Seattle mid-pandemic while pursuing my MBA in Design Strategy. Outside of work I enjoy riding bikes, exploring the beauty of the Pacific Northwest, and being a new dad.
Want to get in touch? Send me an email or connect with me on LinkedIn.
Thanks for stopping by 👋
Capabilities ➞
Brand + Creative Direction
Activations + experiences, copywriting, environments, pop-ups + retail, visual design
Concept Development
Concept + user testing, differentiators, iterative design, prototyping, value propositions
Customer + Market Research
Data analysis, insights, personas, qualitative interviewing, synthesis, trend research
Experience Design
Physical + digital; journey maps, moments that matter, storyboarding, UX wireframing
Go To Market Strategy
Competitive audits, market sizing, measurement + KPIs, partnerships, positioning
Presentation + Pitching
Cross-functional communication, narrative storytelling, presenting to clients + leadership
Team Leadership
360 feedback, culture definition + enablement, mentorship, navigating ambiguity
Workshop Design
Collaborative ideation, facilitation, feedback capture, mind mapping, stimulus design
Approach ➞
I work best in highly collaborative contexts, co-creating with multidisciplinary teams and engaging clients who favor unconventional and ambitious ideas. No matter the assignment, I bring three ways of thinking to the table:
01.
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With a background in studio-based design, I cut my teeth in the creative department of the agency world taking concepts from napkin sketch to final deliverable.
Add to that an MBA and innovation skillsets, and I’m able to seamlessly connect the dots between design, strategy and business objectives for total value creation.
02.
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Unconscious biases and long-held practices can inhibit an organization’s ability to innovate and create blind spots towards the current cultural and competitive landscapes.
I challenge existing conditions and ask why things can’t be done differently. Change is difficult, but I’m here to experiment, take risks and try something new.
03.
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The most challenging aspect of the strategic design process is arriving at a clear, concise and simple expression of an insight or idea – without all the fluff.
I avoid unnecessary complexity and overdone presentations in favor of meaningful, efficient exercises that help teams get to what matters. Let’s work smarter, not harder.